Packaging
is the process of placing an item commonly a company’s product, into a container. Packaging deliver
benefits for both the company and the consumer.
The main aim of packaging
is to physically protect the product inside and protect the product from
extreme heat and cold. It can also protect the product from rain, sunlight,
during transport and weather. In addition, packaging can protect the products
from being damaged by handling or pressure.
Attractive packaging will help get more customers
and will encourage more purchases of the product. Packaging has many purposes and these purposes is equally important
to the ultimate success of a company.
